A website content strategy is a plan of how you are going to use content material to develop and market your online business. Content isn’t just limited to written text. It can involve videos, polls, graphics, images and many other things which make your website more interesting for your readers.
There are two fundamental components of a website content strategy:
The content material you actually publish onto your website. This includes, how frequently you publish, what you write about, how far in advance you plan and produce the content, etc.
The content you use to promote and market your website, such as social media posts and emails to your subscriber list.
Why Is A Content Strategy Important?
Having a strategy means you can plan ahead. Instead of simply publishing a new post on any random subject, you can plan subjects strategically based on special offers, the time of the year etc. Planning ahead also helps you post on a regular, steady schedule. This is important for keeping readers interested and the search engines happy, as they like new content.
Creating An Online Content Strategy
Regardless of how valuable your content is, if you publish a huge chunk of text that looks boring, you won’t get many readers. The eye isn’t drawn to large sections of text. This is why it’s so important to have different types of content on your website when promoting your online business.
Videos are one of the top ways to bring in more traffic and keep people on your website for longer. There are numerous ways to make videos and it doesn’t mean you have to stand in front of a camera. You can create videos using just text, images and a voice-over.
Polls and surveys are a great form of interactive content. People enjoy interacting online. It makes it more interesting for them and encourages them to stay on your website for longer. This drives up your income and boosts the reputation of your business, thus causing it to rank higher in the search engines.
Having a live feed of opinions people are making about your content can encourage people to visit your website. Posting testimonials that people have given about your business will also make good quality content that people will want to read. You could even invite some of your regular readers to be interviewed for your next blog post.
Imagine what banks looked like before 1970. Long queues and particularly long waiting period for just about any transaction was normal. People where customers of a branch and not really a parent bank. All transactions could be performed at your particular branch only. Any entry only reflected after more than 24 hours as information went to data centers in batches at the end of the working day. However, over the next 40 years most banks chose to create a Centralized Online Real-time Exchange or Environment (CORE) to manage their operations, thus giving rise to Core Banking. In India alone, the number of public sector bank branches with core banking implementation went from 79.4% in March 2009 to 90% in March 2010. All over the world, the numbers are closing in on cent per cent.
According to US-based research and advisory firm Gartner, core banking system (CBS) is basically a back-end system that performs banking transactions on a daily basis and updates accounts and financial records. It is essentially a bank’s nervous system that if affected can change the bank’s operations drastically. CBS is a common point of connection for the entire gamut of products and services that banks today provide under one umbrella.
Centralized data centers have been formed and all banking applications can be accessed here. Data of any bank as a whole is stored in a central server that branches, regional offices and head office can lay hands on. All types of banking operations like recording all types of transactions, loan and mortgages as well as interest calculations, deposits, money transfer, payment balance, customer information and such other operations have become fully automated using a core banking solution. Such a solution makes use of the internet or other forms of connectivity to automate the operations with an appropriate software. This core banking software is then applied across all the branches thus bringing them all on a single platform.
A solution usually comprises of:
• Internet, mobile, tab banking
• Data centre and colocation as well as DR services
• Fund transfer remotely and immediately (IMPS, NEFT, RTGS, etc.)
• Automated Teller Machines (ATMs) & Point of Sale systems
• Several other services like QR Code Merchant Payment, Agency Banking Application, eKYC Solution, Connectivity and others.
Goal of CBS
Core banking solutions differ from bank to bank and largely depend on the type of customer bases that a bank has. The basic goal of core banking is to be largely customer convenient and cut down on operational expenses. A good core banking solution directly impacts profitability, customer satisfaction and competitiveness. It enables customers to achieve more freedom in transaction, banks yield from reduced time and resources spent on monotonous activities.
A Core Banking solutions is especially beneficial because of its:
• Scalability: As transactions are processed in bulk volumes daily, the business priority is to be able to scale up without any breaks.
• Flexibility: Banking has numerous modules that requires a solution which is extremely flexible that is able to configure the right mix of IT resources at the right time.
• Agility: To be competitive in the market the solution can quickly adapt to changes and transformations.
• Cost-effectiveness: These solutions not just deliver customer-satisfaction but also benefit the bank by saving them lots of man hours and maintaining accuracy.
A successful core banking application can be migrated in all types of financial institutions including:
Among the myriad of advantages that a CBS has, the most important is that it has enabled banks to strengthen their relationship with customers. Concepts of customer satisfaction, retention, customized and tailored plans, customer convenience and others were introduced in the financial industry, thanks to core banking.
Customers today have a plethora of channels through which they can contact their respective banks. It could be through their PCs via the internet, on their smart phones, tabs or through mobile kiosks. A good core banking software integrates all these channels and provides a seamless transacting experience for both the bank and the customer.
Since all processes become automated, another major advantage of a good modern core banking solution is that it reduces chances of human errors and fraud. This in turn increases employee efficiency and then eventually boosts business opportunities. All the resources are aptly utilized thus minimizing chance of wastage as well.
Automation, more often than not, always helps companies save a lot of money and time. Online banking decreases human footfalls in bank premises which means that infrastructural costs go down drastically. Similarly, operational and support expenses also go down. Maintaining legacy systems is also a pricy affair. Core banking brings down IT maintenance costs by moving to shared services platforms.
A Wide Range of Business Advantages In A Note Counter
Using a note counter within your cash intensive business is an excellent way of saving both time and money, whilst improving the accuracy of cashing up and banking procedures.
The process of counting money by hand is a difficult task that requires a huge amount of concentration. Even so, it is certain that there will be, from time to time, unavoidable human error in the counting process. Furthermore the identification of any forged notes is almost impossible for the naked eye. The use of note counting technology whilst not particularly new, having been easily achieved by the ‘counting by weight’ principle for some years, has undergone a revolution in recent years with the combination of advanced counting techniques for sorted and unsorted bills along with built in counterfeit detection accredited to the highest possible standards by the European Central Bank (ECB) and Bank of England.
The Need For Speed in Cash Handling
Concentrating on making money for the business rather than counting it, is the most valuable use of time. Time is money, as they say, and cashing up at the end of the day is a time consuming exercise particularly if you have to sort into currency, and then denomination before starting to count notes manually. With the more advanced note counters in the UK market today all of these problems can be overcome, leaving you to think about making money, not counting it. Machines can count sorted and unsorted mixed currency, at rates as high as 1500 bills per minute, which is a staggering 25 bank notes every second. If you need to count a certain amount for a bank deposit a useful batching feature will accomplish this in no time at all for you.
Choose a Note Counter with ECB Counterfeit Detection
It is no longer necessary to check suspicious looking notes under a UV lamp for authenticity. There are up to 6 tests for counterfeit note detectors, including UV, IR, Magnetic Ink, Metal Thread, Size and Thickness to help in the identification of worthless forged currency. A Safescan counter with built in ECB accredited counterfeit detection has all of the above 6 technologies built in for the ultimate in peace of mind.
Saving time and giving peace of mind that your takings are accounted for accurately note counters are a wise investment for any cash handling business.
If you want to build a business on the internet, a blog is essential. It’s one of the best public relations tools you can create because it allows you to connect with your audience. What I like the most about it is that you can automate much of the promotion, and so you can spend your time connecting with your audience, as well as writing great content. When you build your blog, follow these strategies to start getting traffic quickly.
1. Generate a sitemap and submit to the major search engines.
There are only two search engines to concern yourself with: Google and Bing. Bing drives the results for Yahoo, so this will give you about 80 percent coverage in the search engines. If you use a plugin like SEO by Yoast (it’s what I use), then you can automatically generate a sitemap and then submit it. This is a one time task. After that, monitor your sitemap looking for broken links, as well as to find out how much of your content has been indexed.
2. Submit to blog and RSS directories.
Robin Good offers an excellent list that is constantly updated. Submit your blog to all the sites on the lists so that blog readers can find your content. When you post to your blog, it will automatically update these sites and can drive traffic for you.
3. Comment on other blogs in your topic.
Although blog comments don’t carry as much weight as a linking strategy, don’t ignore this. Blog commenting, like other forms of marketing, is about connecting with your audience. People buy. Search engines and directories don’t. Although they can help you with traffic and sales, they aren’t your sales. When you start blog commenting, provide good content here too. Others will read your comments, and they may just visit your blog.
4. Write guest blog posts.
Guest blogging is one of the most effective ways to get the word out about your blog. You may consider doing a search in the search engines to find sites that accept blog posts. You’ll want to search for guest blogging and your topic. Two sites that may also help you are My Blog Guest and Blog Synergy. Submit your unique content there and have it picked up by others blogs that want what you are writing about.
5. Use social bookmarking.
This internet marketing technique will help you build high ranking backlinks, but it will also turn your content into mini news stories that are often read on these sites. It will help you get traffic and build your overall search engine marketing strategy too. Create a good description, title, and tags. Include your keywords in the title and tag so you get the best results.
6. Use a comprehensive ping list.
A ping list is a list of sites that index blogs, and when you ping them, you are notifying them that your blog has been updated so that they update your content. They may be search engines or RSS directories. You want to get the most coverage possible, and pinging your blog will will do the job for you. There are free services available for you to do this, but if you set up the ping list within your blog, these sites will be pinged automatically and automate this process for you.
7. Write good search engine optimized content.
Before you write your content, make sure you do good keyword research. Find the right keywords for your blog and write good content around it. Don’t forget your readers though. They are the ones who will be reading your content. The search engines will only be indexing it. Give them good content too so that they read it. You’ll build a better relationship with your readers by doing this.
8. Use Facebook plugins to promote.
Facebook offers lots of tools to help you promote your blog content. Since it’s the most popular social site, you have more opportunities to connect with your audience and these plugins will help you. You are more likely to get likes and comments by using these tools too. Once you install the plugin, you can automate the entire process. Just make sure you monitor the comments so you can connect with your readers.
Whether you own a new blog or an old blog, these strategies will help you get more traffic and sales if you apply them. Use them as a checklist to get you started in marketing your blog. Then you’ll connect with your audience and automate your marketing too.